Elm - Date, old to new
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Known for it’s punchy pops of colour, deluxe knitwear and a simple approach to dressing. Designed in the relaxed coastal Victorian town of Ocean Grove, Elm’s brand mission is simple – Effortless, Everyday, Style. Inspiration is taken from art and homewares and the collection focuses on making those everyday wardrobe choices simple through clean lines, layering knits and easy wearing, straightforward shapes.