Loobies Story

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Founded by a husband and wife duo, Loobie's story is one of our most loved New Zealand labels. With versatile pieces that celebrate understated glamour, stunning prints, joyful colour, and natural fabrics like easy-care viscose and silk, Loobie's Story are on a mission to create much-loved garments that are beautiful to look at, beautiful to wear and still beautiful and relevant after many seasons.Â